Guide
eBook – Top 10 Ways to Boost Post-BFCM Customer Retention
free ebook
Top 10 ways to boost post-BFCM customer retention
You channel your resources into gearing up for a triumphant BFCM acquisition, but how do you sustain that momentum beyond the holiday season? Explore effective strategies to retain your recent customers and ways to transform them into long-term subscribers, even after the discount-driven shopping frenzy.
Duration
Date
Time
Hosted by
Tshili Khupe
Head of Growth & Partnerships
LTVplus
Gabriella Yitzhaek Tegen
Founder & CEO
Smartrr
What's inside?
Amidst the thrill of sales and revenue surges during Black Friday-Cyber Monday (BFCM), a new hurdle emerges – the conversion of holiday shoppers into devoted, lifelong subscribers.
The crucial question is: HOW?
Unlock insights from industry experts and delve into the top 10 strategies for enhancing customer retention after the BFCM shopping spree.
Chris from Smartrr and Tshili from LTVplus will be sharing invaluable tips and hacks to address your most pressing post-BFCM challenges.
- Discount fatigue
Discounts and deals power the BFCM season but they cannot last forever. Discover an intelligent strategy to engage customers with post-holiday discounts, enticing them to opt for a subscription model.
- Declining engagement
Distinguishing between one-time bargain hunters and potential loyal customers is crucial. Explore how you can empower your sales and customer service teams with a post-purchase engagement hub, ensuring sustained customer interest in the long run.
- Customer burnout
The overwhelming influx of marketing messages during BFCM can contribute to customer burnout, prompting brands to dial down their marketing efforts post-holidays. This is precisely when your loyalty rewards can strategically incentivize customers to continue their purchases from you.
- Abandoned shopping carts
The post-holiday blues often result in abandoned shopping carts. Building a personalized outreach strategy off the engagement data, your customer service team can transform this retention challenge into an exciting opportunity for upselling and cross-selling.
- Failed payment recovery
Failed payments present another factor that might hinder your BFCM revenue from meeting expectations. Issues like reaching spending limits, insufficient funds, card expiry, or human error can result in lost revenue. Our experts will share valuable tips and techniques on the most effective ways to recover from failed payments.
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